So you have great content. Now what? As awesome as, say, your info graphic might be, people aren’t going to find it without being pointed towards it.
You might be saying, “What about social media? Wouldn’t it be easier to share it on our social media channels?”
I’m never going to advocate being absent on social media. Even if social signals are not part of Google’s algorithm, they have indirect effects on rankings.
Even though social media is an effective method of promotion, that doesn’t mean you shouldn’t be building links as well in your promotional efforts.