SEO GUIDE #4 : Relationship Building

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If you’re building links without building relationships, you’re doing it wrong.

I can’t emphasize enough how much easier link building is when you have relationships within your niche to rely upon.


Let’s say your primary online strategy to gain visibility is through the usage of social media. Building a legitimate following on social media is one of the most trying tasks of going that route. When I say legitimate, I mean gaining followers without bios like this:

Did you ever think that you can gain followers outside of the parameters of social media? It happens to me frequently. I attract a few followers every time I get a link, and the majority of the time the followers are people I’ve never talked to in the realms of social media channels.

Relationship building leads to visibility, no matter where you want to be seen.

Our link building campaigns have often created new relationships for clients, relationships which have provided benefits outside of SEO. Think partnership or advertising opportunities. Without our link building services, those relationships would not exist.

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